what a dental website really costs.
Honest numbers, including the ones that make agencies uncomfortable. Written for practice owners comparing quotes, whether or not you ever work with us.
The three price brackets
DIY builders ($20–$60/month, forever). Wix, Squarespace, GoDaddy. Cheap to start, fine if you have the hours and design eye, but you are renting: stop paying and the site is gone. Booking and follow-up automation are bolt-ons, speed is whatever the platform gives you.
Freelancers ($1,500–$5,000). Wide quality range. You can get excellent work or a template with your logo on it. The risk is not price, it is continuity: who maintains it in a year, and does anything happen automatically after a patient submits a form?
Agencies ($5,000–$15,000+). Healthcare-focused agencies do strong work, and charge for their account managers and offices too. Watch for platform lock-in dressed as a "care plan", and ask specifically what happens to a lead who inquires but does not book.
What actually determines the price
- Systems, not pages. Online booking, automated follow-up and review requests are what separate a $2,000 site from a $10,000 one, and what pays the difference back
- Speed engineering. A site that scores 90+ on mobile PageSpeed keeps the patients a slow site loses, and Google notices too
- Ownership. Code in your own accounts beats renting, the day you switch providers you keep everything
- Content done for you. Real copy, real structure, no lorem ipsum you are left to fill in
Where we land
One-time build, published starting prices on our pricing page, an optional monthly plan that covers hosting and maintenance only, and a free personalized demo before any payment. You see your practice’s actual site first, then decide. Everything ships in your own GitHub and hosting accounts, so you are never locked in.
the money questions, answered.
How much does a dental website cost in 2026?
DIY builders run $20 to $60 a month forever. Freelancers typically charge $1,500 to $5,000 for a custom site. Agencies with healthcare experience usually land between $5,000 and $15,000 or more, often plus monthly platform fees. What actually moves the price is not pages, it is systems: online booking, automated follow-up, and the speed engineering that decides whether patients stay or bounce.
Why do dental website prices vary so much?
Because "website" can mean anything from a template with your logo to a patient acquisition system. The template shows information. The system answers questions, books appointments, chases leads that hesitate, and requests reviews after visits. They cost different amounts because they earn different amounts.
Is a monthly website fee normal for dental practices?
There are two kinds of monthly fees and they are not the same. Hosting and maintenance (keeping the site fast, secure and updated) is normal and modest. Platform rental, where you lose the site the day you stop paying, is the one to avoid. Ask one question: if I stop paying, do I keep my website? The answer tells you which kind you are being offered.
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